Content vs Craft
Content is text, images, films, whatever, that's created because something is needed, but it doesn't matter what.
It's not important who made it or how, it only matters that it exists. It's not meant to be read. If you skim it, that's enough, because what it's saying isn't anything different than the rest of the content surrounding it.
You can watch it, or not. Hopefully you'll watch it long enough to get to the ad, so that your attention can be monetised. Maybe you'll pay enough attention to "like" it before scrolling. That "like" is a data point a social media company can sell.
Content is created, not because the creator wants it to exist, but because a medium or a social media company wants people to stay on their platform.
It's chum thrown into the water with only as much shelf-life as it benefits the network to grant it.
Aside:
Is there good, creative and meaningful work on social media? Yes! Of course there is. A lot, actually. But the content explosion we're in the middle of is Sturgeon's Law turned up to 11, and the economic model of the internet doesn't reward quality. It rewards attention capture at all costs.