Content vs Craft
Content is text, images, films, whatever, that's created because something is needed, but it doesn't matter what.
It's not important who made it or how, it only matters that it exists. It's not meant to be read. If you skim it, that's enough, because what it's saying isn't anything different than the rest of the content surrounding it.
You can watch it, or not. Hopefully you'll watch it long enough to get to the ad, so that your attention can be monetised. Maybe you'll pay enough attention to "like" it before scrolling. That "like" is a data point a social media company can sell.
Content is created, not because the creator wants it to exist, but because a medium or a social media company wants people to stay on their platform.
It's chum thrown into the water with only as much shelf-life as it benefits the network to grant it.
Aside:
Is there good, creative and meaningful work on social media? Yes! Of course there is. A lot, actually.
And that’s exactly why the content explosion is so frustrating. Social media is important. It’s a tool that can help people in hundreds of ways and it’s crucial to remember that the incentives of the platforms do not always match the goals of the users.