The Oprah Winfrey Network Rebrand

I’ve worked on two separate OWN rebrands. I led this pitch and they bought it. I then spent the next few months with a team of designers working on type systems, motion libraries, photography styleguides, and a package of deliverables that would allow any editor or motion designer to step in, get up to speed, and start making more assets immediately.

It was a great project and I’m proud of the work.

Not long thereafter they rebranded again. The studio I was working with decided not to participate a third time.